Read your SALES ADS carefully!

Take a moment and look at this snippet from this week's Walgreen's ad.  What do you notice?

Hopefully, you see that the "coupon" price of a single roll of tape is NOT cheaper than the 3-roll pack, featured right above!  In this instance, it's cheaper to pay twice as much because you get three times the product!  You'd pay $2.97 for 3 individual rolls with the couponed price, but only $1.99 for 3 rolls with the sale price.

Even utilizing currently available coupons, (namely $1/3 rolls, exp 11/18/11 SS), you're still better off with the 3-pack.  It's the difference between paying $1 for three after coupons, or $2 for 3 after coupons.

Check out these two excerpts from this week's Kroger ads for Hillshire Farms deli meat:

The above features the 8-9 oz packages, on sale for $2.99 each, and a participating item in Kroger's frequent $5 off 10 items promo.  But below is the 16 oz package for less than twice the price: 

Even with the current promo, the larger size meat is still cheaper than the smaller tubs, more prominently featured as a sales item.  For two 8-9 oz tubs, you'd pay $5.98, verses $4.99 for one 16 oz package.  

Granted, I understand that for some, buying the smaller tub may make sense, perhaps because you don't eat the meat fast enough before it goes bad. (But, my goodness!  This stuff does keep for a while!!)  Or perhaps your meat of choice is only available in the smaller size?  In any case, it always PAYS to look!

Just a cautionary point I wanted to pass on to you all this weekend, as a reminder to ALWAYS check the unit price of items you are purchasing, and learn to look beyond the shiny, bright newness of items on "sale"!!

Keep on saving!  :o)

--Barbara
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